Beauty, Treasure It
Dove has continued its Real Beauty campaign with the Real Beauty Sketches by ad agency Ogilvy & Mather.
It’s gotten wonderful feedback, and of course there are those hipsters who have to hate on it and critique it because everyone else is loving it.
One of the most popular critiques is the argument: why are we still focusing on beauty? People need to stop putting so much value in beauty. Blah blah blah.
I’m here to back up this campaign, and no, it’s not because I’m an ad person.
The truth is we’re programmed to like beautiful things. That’s why it’s so valuable to us. There’s a little something called scopophilia - the pleasure of looking. Here’s a little lesson in whatever field this falls under (Science? Psychology? History? Anthropology?). There’s more to that definition and it derives a lot from something called the “male gaze”. It’s got a pretty negative undertone. It’s related to sexuality, degrading women as an object, etc. Regardless of all that, scopophilia is why so many critics are extremely critical of the latest Dove campaign.
An article titled “Why We Love Beautiful Things” by The New York Times essentially indicates that we’re physically moved by beauty. It’s in us, it’s innate to us, and it drives us. Beauty is a part of human nature. We can’t help but love beauty.
That is why we need to value beauty, it’s in us. If we can’t find the beauty in us, we can’t love ourselves. So for all the critics saying we need to place less emphasis on beauty, that cannot be any more wrong. They need to realize that beauty is, well, beautiful and we love it.
Now what is wrong with society is the PERCEPTION of beauty. Many of us think it’s strictly visual. We see art and call it beautiful. We see someone and call him or her beautiful, but what many don’t realize is beauty is more than a tangible form.
Beauty is, in my definition, when everything comes together for the better. So yes, a person can be beautiful strictly on physical attractiveness if that is all there is to being human. But we all know that’s not the case.
Humans are more than they’re skin, body, and facial structures. Humans have depth. We hold emotions, thoughts, personality, and spirituality. So if someone is physically beautiful, but their personality is ugly, then their beauty is flawed. We all hold some beauty, and the goal is to treasure what we have, not what we don’t have. And it is DEFINITELY NOT to be the most beautiful creature on earth.
You may not have the most beautiful eyes, but find beauty somewhere in yourself and treasure it. Your beauty cannot be taken away by anyone other than yourself. You will be the most beautiful person you can be when you radiate beauty by acknowledging it yourself, and others will know it.
Also, beauty is all relative. It really does reside in the eye of the beholder. Attractiveness is more than beauty, and when you’re attracted to something, you find it beautiful, and well, many people are attracted to what other people may think as not beautiful.
Something I like to say (which holds a ton of truth for me): I like to make ugly faces because once you embrace the ugly in you, you can embrace all of you.
So here’s to imperfectness. Here’s to beauty. We all have it, we just have to find it and value it.